Custom packaging - The key to success

If you’ve ever purchased something online, you’ve probably noticed that some products come in unique packaging. Instead of the item being shipped in a generic box with a sticker that has an image of what’s inside on it, these items are shipped in boxes with designs on them so that the entire package is something special and not just a box. This type of packaging is referred to as custom packaging, and it’s been growing in popularity over the last few years.

That doesn’t mean that all businesses have to go out and buy new boxes for their products if they want to sell them online; however, it can be an excellent way to help your business stand out from competitors, especially if you are selling online.

Read on to learn more about why custom packaging is worthwhile for your business and see examples of how other businesses have utilized this strategy effectively…

What is custom packaging?

Custom packaging is a type of packaging that allows you to have complete creative control over what the packaging looks like. The design is specific to the brand, to the product or to the company selling the product. Custom packaging is designed to make the product more eye-catching as it is being displayed and shipped to customers.

The main idea behind custom packaging is that it will be an item customers remember; so they will want to buy from that brand again in the future. Custom packaging can take a variety of forms and can be created in a number of different ways.

Some businesses may choose to use custom boxes instead of generic boxes while some boxes will choose to use custom bags while using a generic box for shipping. Some businesses prefer custom boxes and custom bags or custom cylinders to further stand out with their branding.

Why is Custom Packaging Good for a Brand?

Custom packaging can be an excellent way to help set your business apart from competitors. If a potential customer is going to buy from one of your competitors who are selling a similar product as you are, they might go with the product that has generic packaging and a cheaper price tag because they think it’s a better deal.

If you use custom packaging on your products, however, you can prove to potential customers that your products are worth paying a higher price for since they are packaged so nicely.

Custom packaging can also draw attention to your products on the shelf at the store or in someone’s home if they decide to sell them online; so, it can help your products stand out from the crowd even when it’s not fresh in someone’s memory.

Things to Keep in Mind When Choosing Packaging

There are a few important things to keep in mind when choosing custom packaging for your products.

First, you’ll have to make sure the packaging is appropriate for the type of product you are selling. For example creating custom boxes for your coffee bags might be a great idea however you’d want to make sure the size of the box will fit your coffee bags.

Second thing to keep in mind is your budget. There are many printing techniques and many different materials with various properties. Your budget has to include a material that will properly protect your product on its journey to your customer.

Third thing to keep in mind is your design and the printing technique. Some printing techniques have limitations on colours or have a large minimum order quantity and high setup costs. Some other printing techniques have a very low minimum order quantity but an overall higher cost per unit. With The Bag Broker you won’t need to worry about this. We will suggest the best printing techniques based on your needs and your designs.

4 reasons Custom Packaging is good for your business

Custom packaging helps to set your brand apart from the crowd and makes your product more eye-catching. If you’ve noticed that some products you purchased online have unique packaging, it’s likely you had a good first impression of the brand.

Custom packaging can be useful to get attention on busy shelves in stores. Since supermarkets display several brands close to each other, the brands with custom packaging will probably stand out more.

Custom packaging can also make your shipping process easier. If you have a custom box that will fit perfectly the items you are shipping, you won’t need to use as much packing material and your product will be safer during transport.

Custom packaging will also help build brand awareness and increase sales. If someone sees your product on a shelf in a store and it captures their attention, they will pick it up and look closer.

Custom packaging with The Bag Broker Australia

We specialise in custom printing for your business in order to put your identity on the front of your bags. Regardless of whether you’re a food company or a coffee company – our printing service is here to help you to build your brand from the bottom up with flexible packaging solutions and bespoke bags tailored to your needs.

What can you print?

We offer several printing techniques that allow you to fully customize the packaging.

You can print:

    • the outside of a coffee bag using hot stamps, rotogravure printing, digital printing, flexo printing, offset printing and short run printing
    • the inside of a coffee bag
    • cylinders for coffee and food products
    • the inside and outside of boxes

What extra options can I add?

There are a few extra options that can be added to your packaging such as:

    • one way degassing valve – a must for coffee packaging. We only use WIPF – the world’s most reliable valve on all our packaging.
    • resealable zippers to keep your product fresh
    • hang holes
    • card slots
    • transparent windows
    • and more

How do I start with custom printing?

The first step is to Get a Free Quote. We will review your information and provide the best option for your requirements.

At The Bag Broker, we want to create your packaging design to stand out. We can help you to grow your coffee brand with our custom packaging and help you every step of the way to create an identity. Our wide range of printing styles and coffee bag choices can elevate your brand and help you to showcase your products in exactly the right style for your business.

If you have any questions don’t hesitate to contact us or use our online form to get a free quotation for your packaging.


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